This paper tackles the question of media discourse circulation in the light of "dialogism". Yet, analysing empirical data forces one to reformulate the enunciative dialogical frame proposed by Bakhtine and to connect it to the interdiscourse and interdiscursive memory notions, stemming from the French Discourse Analysis school. Some Media specific discursive modes are uncovored, such a multi-voices intertext constructions, memory-laden allusions, the interdiscursive characteristic of nomination, or the diverse functions of the various forms of dialogism at work in the text pragmatic orientation (the intratext).